Johnson & Johnson launched their new Fresh Hydration Make Up Removal Range “Johnson’s Beauty”. and needed a comprehensive video content library to communicate
the product to the target segment of millennial women.
M&M was commissioned to create strategy & creative. M&M created and produced 4 educational video spots with Zeina AlNaggar as the brand advocate, in addition to 7
videos in which known make up artists were given a challenge to complete in front of the camera.
All assets are optimized for social media usage.