Clear
M&M was commissioned by Clear, a Unilever anti-dandruff shampoo, to create a digital campaign evolving around …
Nesquik
Another successful partnership with Nestle Egypt and M&M came through Nesquik. From 2013 until 2016.
Fayrouz
M&M fell in love with Fayrouz, the leading malt beverage in Egypt, back in 2014 and have been partners since.
Johnson & Johnson
From 2019 to 2022, Johnson & Johnson partnered with M&M to launch and communicate its new Fresh Hydration MakeUp Removal Range “Johnson’s Beauty”, targeting millennial women through engaging, social-first content.
Al Ismaelia
M&M was commissioned to manage Al Ismaelia’s social media accounts, overseeing content creation and developing engaging brand activations as part of the partnership in 2023.
Arctic Gold
M&M was hired to manage the social media presence of Arctic Gold, a frozen food brand operating across the GCC
Astra Zeneca
Astra Zeneca Near East partnered with M&M to create and deliver its regional Women Empowerment Summit, bringing together female employees from across the region for two days of learning, inspiration, and connection
Cerelac Nestlé
M&M handled social media management and content creation for Cerelac Egypt from 2017 until 2018.
Dove
M&M was hired to develop an integrated campaign for Dove’s newest curly hair range, bringing the product launch to life through a combination of engaging content and consumer experiences.
Eco Egypt
M&M was hired to launch Eco Egypt and establish its social media presence for the joint project between UNDP and the Ministry of Environment, aimed at promoting eco-tourism across Egypt.
GIZ
Gourmet
Pathfinder
As the implementing partner for Pathfinder International, M&M co-organized its dissemination event as part of the 16 Days of Activism campaign in 2024.
Sufret Almarai
Sufret Almarai evolved from the success of Matbakh Almarai back in 2015. The aim of Sufret Almarai was to connect loved ones over good food through appetizing food story telling and celebrating the long forgotten dining table.
The Grocer
In 2022, The Grocer commissioned M&M to manage its social media presence, covering social media strategy, food content creation, digital PR, and on-ground activations to strengthen the brand’s presence across digital and physical touchpoints.
Tiny Hoppers
M&M was hired in 2024 to plan and manage a media campaign for Tiny Hoppers, day care in Saudi Arabia, to drive enrollments.
UN Women - Women in Creatives
Across 2024 and 2025, M&M designed and implemented a capacity-building program for 300 women across four governorates, equipping participants with foundational skills in directing, screenwriting, and photography through five-day intensive workshops.
You
From 2023 to 2025, M&M managed the brand’s media planning and buying, activations, and social media presence, while also overseeing the creation of all campaign photography and video content.
Almarai
Our love story with Almarai, the leading dairy brand in the region, began back in 2014.
Aptamil
In 2022, Aptamil commissioned M&M to develop a digital video content campaign designed to encourage product trial among mothers.
Bebecare
In 2024, M&M was commissioned to produce 10 digital video assets for Bebecare Egypt, featuring well-known content creators including Dr. Nilly Shams and Moms 911.
Drosos
In 2020, Drosos Foundation commissioned M&M to develop a social media campaign highlighting the stories and impact of four partner NGOs empowering women through artisan work.
Ebony & Ivory
From 2025 to 2026, M&M was commissioned to manage the social media presence of Ebony & Ivory and Alphabet Home & Office.
Hero
After the successful partnership with Vitrac, part of Hero Group, M&M landed the whole brand range. Hero Baby is the leading baby food brand in the Middle East.
IFC
In 2023, M&M was commissioned to develop documentary-style video content documenting and showcasing the impact of the women’s economic empowerment program in rural Egypt, implemented through a collaboration between IFC and Banque Misr.
IFC Law & Gender Event
IFC commissioned M&M in 2023 to organize and deliver its Law & Gender Conference in Cairo.
Mayrig
M&M was hired in 2023 to manage the PR for Mayrig, an Armenian restaurant at Crowne Plaza West Arkan.
Nescafé
The M&M and Nescafe partnership started in 2014 with a one of a kind dessert recipe campaign comprising of 52 beauty shots, one for each week for Nescafe Egypt.
Inertia
M&M was hired to produce the campaign photography for INERTIA’s relaunch campaign in 2020.
Nestlé
Nestlé Egypt and M&M established a strategic partnership in early 2014, with M&M playing an integral role in shaping the brand’s digital presence and consumer engagement initiatives.
Nido
When M&M and Nido teamed up back in 2013 magic was bound to happen. Until 2016, M&M was in charge of all social media management, strategy, creative, app development and content creation.
PepsiCo
PepsiCo Egypt partnered with M&M in 2023 and 2024 to support “She Works Wonders,” an employment and capacity-building program developed in collaboration with Injaz Egypt, the National Council for Women, the Ministry of Higher Education, and the Ministry of Planning.
Sunbites
Sunbites commissioned M&M in 2017 to develop and produce a full-fledged digital campaign as part of its 360° marketing efforts, with the objective of strengthening the brand’s wellness platform
UN Women - Women in Sports
M&M was commissioned in 2024 by UN Women to produce a digital copy to raise awareness about online violence against female athletes.
Viatris
M&M was commissioned in 2025 and 2026 to develop content and manage media buying for “Se7etak Saada,” a joint campaign between Viatris and the Ministry of Health.
Vitrac
M&M and Vitrac, part of Hero Group, partnered from 2015 to 2017, with M&M managing the brand’s social media strategy and presence, content creation, video production, Facebook applications, and activations.
TRESemmé
TRESemmé commissioned M&M in 2024 to produce video and photography assets supporting its collaboration with Richard El Boustany, bringing the partnership to life through engaging campaign content.
Glysolid
M&M was commissioned to manage Glysolid’s social media presence, developing and maintaining the brand’s digital communication across social platforms.
Maybeline
M&M was commissioned to manage Glysolid’s social media presence, developing and maintaining the brand’s digital communication across social platforms.
Président
TRESemmé commissioned M&M in 2024 to produce video and photography assets supporting its collaboration with Richard El Boustany, bringing the partnership to life through engaging campaign content.
